As a globally recognised crypto leader, Coinbase aimed to expand its thought leadership with an educational focus, particularly in the Asia Pacific region, where grassroots adoption of crypto is accelerating and public understanding is evolving fast.

As enterprise interest in blockchain infrastructure has grown, Arbitrum aimed to expand its visibility by highlighting its role in powering innovative digital experiences, particularly through its partnership with Lotte for the launch of the Lotteverse metaverse.

In 2022/ 2023, Ethereum liquid staking as a narrative gained more interest. The goal was to provide clarity on how liquid staking functions and position staked ETH (stETH) as the leading Ethereum liquid staking token minted via the Lido protocol.

ENS planned to unveil its upcoming Layer 2 launch, Namechain, during frENS Day, at Devcon 2024. The goal was to secure exclusive media coverage ahead of the on-stage reveal to extend the reach of the announcement beyond the live audience.

With the rollout of SSV 2.0, the network aimed to spotlight its advancements in decentralised validator infrastructure and broaden understanding beyond developer communities. The goal was to frame the technical upgrade in a way that resonated with media, builders, and the broader Ethereum ecosystem.

While DeFi is rapidly evolving, it remains underrepresented in mainstream financial discourse. Morpho aimed to elevate its CEO’s voice in the broader fintech narrative and highlight the importance of its lending infrastructure in the future of finance.

Tranchess aimed to expand its thought leadership in the APAC region, where its dual TradFi/DeFi identity required carefully crafted storytelling to resonate with both sophisticated investors and crypto users.