Lido : Shaping the narrative around liquid staking 

In 2022/ 2023, Ethereum liquid staking as a narrative gained more interest. The goal was to provide clarity on how liquid staking functions and position staked ETH (stETH) as the leading Ethereum liquid staking token minted via the Lido protocol.

Secured clear, contextual coverage

Secured clear, contextual coverage in CoinDesk and The Block, reinforcing the protocol’s leadership in liquid staking and shaping a confident, informed narrative across crypto media.

The Client
With over $33 billion in total value locked and integrations across 100+ DeFi protocols, Lido’s liquid staking middleware facilitates flexible, secure Ethereum staking.
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Industry
Liquid staking

The Opportunity

In 2022/ 2023, Ethereum liquid staking as a narrative gained more interest. The goal was to provide clarity on how liquid staking functions and position staked ETH (stETH) as the leading Ethereum liquid staking token minted via the Lido protocol.

Our Approach

We worked closely with journalists to explain the mechanics of stETH, highlighting the differences and benefits of liquid staking versus native staking. The messaging focused on transparency, protocol integrity, and the decentralisation of Ethereum.

The Impact

Secured clear, contextual coverage in CoinDesk and The Block, reinforcing the protocol’s leadership in liquid staking and shaping a confident, informed narrative across crypto media.

Media Wins

In Our Client's Words

Lido Finance
@LidoFinance
YAP Global are simply the best in the business. They combine a deep understanding of crypto fundamentals with a powerful grasp of how to engage and manage the media space for protocols or projects at any stage.
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