Arbitrum : Elevating Arbitrum’s Role in Next-Gen Digital Infrastructure

As enterprise interest in blockchain infrastructure has grown, Arbitrum aimed to expand its visibility by highlighting its role in powering innovative digital experiences, particularly through its partnership with Lotte for the launch of the Lotteverse metaverse.

Secured prominent coverage

Secured prominent coverage in VentureBeat, NASDAQ, and CoinDesk, reinforcing Arbitrum’s position as the blockchain infrastructure partner for Caliverse and expanding its reach among both enterprise and Web3 audiences.

The Client
Arbitrum is a leading Ethereum Layer 2 solution built to scale decentralised applications with speed and efficiency. Developed by Offchain Labs, it is widely used across both crypto-native and enterprise ecosystems. Arbitrum supports a growing number of use cases, from DeFi to large-scale digital experiences like metaverses and gaming.
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Industry
Ethereum Layer 2, blockchain ecosystem

The Opportunity

As enterprise interest in blockchain infrastructure has grown, Arbitrum aimed to expand its visibility by highlighting its role in powering innovative digital experiences, particularly through its partnership with Lotte for the launch of the Lotteverse metaverse.

Our Approach

We positioned Arbitrum at the intersection of blockchain and enterprise innovation, showcasing its infrastructure capabilities beyond crypto-native audiences. Through tailored media outreach, we framed Arbitrum as a key enabler of scalable, immersive virtual ecosystems such as Lotte’s Caliverse.

The Impact

Secured prominent coverage in VentureBeat, NASDAQ, and CoinDesk, reinforcing Arbitrum’s position as the blockchain infrastructure partner for Caliverse and expanding its reach among both enterprise and Web3 audiences.

Media Wins

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