The Opportunity
As a globally recognised crypto leader, Coinbase aimed to expand its thought leadership with an educational focus, particularly in the Asia Pacific region, where grassroots adoption of crypto is accelerating and public understanding is evolving fast.
Our Approach
We elevated Coinbase’s regional profile through strategic media engagement and expert commentary, aligning messaging with local narratives around innovation, regulation, and economic freedom.
The Impact
Secured a high-profile live interview on Bloomberg Asia Television & leveraged it to amplify Coinbase’s voice across social platforms, helping position the company as a credible thought leader in the region.


