Ethereum Name Service (ENS) : Launching ENS’s Next Chapter

ENS planned to unveil its upcoming Layer 2 launch, Namechain, during frENS Day, at Devcon 2024. The goal was to secure exclusive media coverage ahead of the on-stage reveal to extend the reach of the announcement beyond the live audience.

Landed exclusive coverage

Landed exclusive coverage in CoinDesk, followed by organic media pickup and wide community engagement, driving visibility for both the Namechain announcement and ENS’s growing role in Ethereum’s L2 ecosystem.

The Client
The leading decentralised naming system on Ethereum, ENS provides human-readable domain names for blockchain addresses and decentralised resources. It simplifies the user experience across Web3 by replacing complex wallet addresses with user - friendly names.
Website Link
Industry
Blockchain Infrastructure

The Opportunity

ENS planned to unveil its upcoming Layer 2 launch, Namechain, during frENS Day, at Devcon 2024. The goal was to secure exclusive media coverage ahead of the on-stage reveal to extend the reach of the announcement beyond the live audience.

Our Approach

We developed a targeted media strategy focused on ENS’s long-term roadmap and technical evolution. By securing pre-briefings under embargo and aligning timing with the event, we created momentum that carried the story from the stage to the global crypto press.

The Impact

Landed exclusive coverage in CoinDesk, followed by organic media pickup and wide community engagement, driving visibility for both the Namechain announcement and ENS’s growing role in Ethereum’s L2 ecosystem.

Media Wins

In Our Client's Words

ENS
@ensdomains
We couldn’t be more grateful to be working with YAP. The agency’s commitment to understanding our goals and the nuances of ENS protocol has led to media coverage that resonates perfectly with our targeted audience. Their innovative strategies and strong media relationships have landed us in a wide variety of publications, amplifying our brand’s reach.
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