Morpho : Bringing DeFi Into the Mainstream Financial Conversation

While DeFi is rapidly evolving, it remains underrepresented in mainstream financial discourse. Morpho aimed to elevate its CEO’s voice in the broader fintech narrative and highlight the importance of its lending infrastructure in the future of finance.

Secured a featured op-ed in Fortune

Secured a featured op-ed in Fortune, marking a major moment for Morpho and the DeFi space by pushing the conversation into a wider financial audience and associating the brand with industry leadership and credibility.

The Client
Morpho is a leading DeFi lending protocol designed to make decentralised lending faster, more efficient, and more accessible, bridging the gap between fintech and DeFi innovation.
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Industry
DeFi lending

The Opportunity

While DeFi is rapidly evolving, it remains underrepresented in mainstream financial discourse. Morpho aimed to elevate its CEO’s voice in the broader fintech narrative and highlight the importance of its lending infrastructure in the future of finance.

Our Approach

We positioned Morpho’s CEO as a forward-thinking voice on fintech/DeFi convergence, crafting timely commentary that addressed systemic gaps in traditional finance. Through selective outreach, we opened doors to mainstream publications typically hesitant to cover DeFi in depth.

The Impact

Secured a featured op-ed in Fortune, marking a major moment for Morpho and the DeFi space by pushing the conversation into a wider financial audience and associating the brand with industry leadership and credibility.


Media Wins

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