May 8, 2025When we decided it was time to rebrand YAP Global’s identity, we knew it wasn’t just about changing a logo…
March 25, 2025Why is TradFi Suddenly Interested in Crypto? The lines between Traditional Finance (TradFi) and Decentralised Finance (DeFi) are becoming more…
March 11, 2025Introduction In 2013, people began spamming images of a five-year-old Shiba Inu, across internet forums. With comic sans captions and…
February 17, 2025Crypto marketing without AI is like building a house with hay—outdated and ineffective. With 88% of marketers already using AI…
December 2, 2024The crypto industry is undergoing a profound transformation in public relations, driven by an increasingly competitive landscape. For example, with…
November 18, 2024Cryptocurrency awareness and ownership have soared over the last three years, rising over 10% in 2023 to today’s figure of…
October 7, 2024On 23 July 2024, spot Ether exchange-traded funds debuted in the US, opening the gateway for mainstream investors to adopt…
September 9, 2024Whether it's volatile market fluctuations, unforeseen regulatory shifts, or teething technical issues, the ability to handle crises with transparency and…
May 24, 2024Crypto can feel like its own language at times. I’m only 25 and still qualify as Gen Z, but I…
December 15, 2023*We're currently working on a dedicated YAP Global Web3 glossary webpage. Stay tuned! 🚧 Name: Debra NitaDefinition: Flat Coin A…
August 25, 2023Web3 is saturated with new startups and it can be hard to stand out. Tailored marketing can help cut through…
July 29, 2021Learn more about Ethereum, its origins, where the ecosystem is today and everything in between!