Samvidha is an Account Executive at YAP Global, specializing in PR and strategic communications driven by her passion for decentralization. She holds a master’s in Global Media and Communication from the University of Warwick, pairing her academic foundation with hands-on experience from Todayq Technologies, where she developed impactful PR campaigns and delivered daily insights into the crypto space. Her expertise spans content strategies and social media management across Web3, metaverse, and blockchain industries. With a strong sense of industry trends and client needs, Samvidha brings a fresh perspective on the increasing adoption of crypto by industry giants, helping clients stay ahead in this transformative sector. Samvidha is inspired by crypto’s rapid innovation and its power to reshape global finance, bringing decentralized solutions that empower individuals worldwide.