Nikita is a London based Account Executive with a BA and MA in Public Relations and Journalism. With a deep rooted passion for storytelling and brand building, she thrives on shaping narratives that connect brands with their audiences in meaningful and impactful ways.
Over the course of her PR career, Nikita has worked with some of the world’s most recognised brands including PepsiCo, Nestlé, IBM, and Hyundai gaining valuable experience across sectors ranging from consumer goods to tech and automotive. She brings a strong mix of creativity, strategic thinking, and media insight to every campaign she supports.
Alongside her love for communications, Nikita has always had a strong interest in finance and investing, which naturally led her to explore the world of crypto. Joining YAP PR has been the perfect opportunity to blend these two passions leveraging her PR expertise while deepening her understanding of the fast moving crypto and Web3 space. She's excited to grow in the industry and help shape the narratives driving its future.