May 8, 2025When we decided it was time to rebrand YAP Global’s identity, we knew it wasn’t just about changing a logo…
April 28, 2025In this edition of YAP On The Record, we speak with Mahmoud Elhalawany, who writes under the pen name Vince…
April 14, 2025Hello from good old England!As spring arrived in full bloom, the 31-member strong YAP Global team gathered from all over…
February 17, 2025Crypto marketing without AI is like building a house with hay—outdated and ineffective. With 88% of marketers already using AI…
January 6, 2025A bull market in the cryptocurrency industry offers crypto projects a much-needed breather. But this period is more than just…
December 2, 2024The crypto industry is undergoing a profound transformation in public relations, driven by an increasingly competitive landscape. For example, with…
January 27, 2021George brings a wealth of experience having built the first crypto remittance startup in the world, Bitspark; 6 cryptocurrency exchanges…