April 28, 2025In this edition of YAP On The Record, we speak with Mahmoud Elhalawany, who writes under the pen name Vince…
March 25, 2025Why is TradFi Suddenly Interested in Crypto? The lines between Traditional Finance (TradFi) and Decentralised Finance (DeFi) are becoming more…
February 17, 2025Crypto marketing without AI is like building a house with hay—outdated and ineffective. With 88% of marketers already using AI…
December 16, 2024Effective public relations (PR) can be a game-changer for Web3 projects navigating the fast-paced world of crypto. In an industry…
December 2, 2024The crypto industry is undergoing a profound transformation in public relations, driven by an increasingly competitive landscape. For example, with…
November 18, 2024Cryptocurrency awareness and ownership have soared over the last three years, rising over 10% in 2023 to today’s figure of…
November 4, 2024The data is unequivocal: Asia and Oceania's influence on global crypto adoption has reached new heights. According to Chainalysis's 2024…
October 21, 2024In the ever-evolving world of crypto where trust and credibility are currency, navigating the media landscape can be as challenging…
September 23, 2024YAP Global is the official PR Partner for Cosmoverse, the largest conference globally focusing on the Interchain ecosystem, for the…- November 11, 2021A recap from our TOKEN2049 2021 drinks reception The TOKEN2049 conference in London was a welcomed reunion for members of…
November 2, 2021Welcome to ‘On The Record’ with YAP Global – a series where we speak to the journalists behind the stories…
July 27, 2021Hi, I’m Samantha Yap, and I like to identify as a journalist at heart. I’m a storyteller and I like…