May 8, 2025When we decided it was time to rebrand YAP Global’s identity, we knew it wasn’t just about changing a logo…
April 28, 2025In this edition of YAP On The Record, we speak with Mahmoud Elhalawany, who writes under the pen name Vince…
April 14, 2025Hello from good old England!As spring arrived in full bloom, the 31-member strong YAP Global team gathered from all over…
March 25, 2025Why is TradFi Suddenly Interested in Crypto? The lines between Traditional Finance (TradFi) and Decentralised Finance (DeFi) are becoming more…
March 11, 2025Introduction In 2013, people began spamming images of a five-year-old Shiba Inu, across internet forums. With comic sans captions and…
February 17, 2025Crypto marketing without AI is like building a house with hay—outdated and ineffective. With 88% of marketers already using AI…
February 6, 2025The United States is reclaiming its position as a global hub for DeFi innovation. Under President Donald Trump’s newly elected…
December 16, 2024Effective public relations (PR) can be a game-changer for Web3 projects navigating the fast-paced world of crypto. In an industry…
December 2, 2024The crypto industry is undergoing a profound transformation in public relations, driven by an increasingly competitive landscape. For example, with…
November 18, 2024Cryptocurrency awareness and ownership have soared over the last three years, rising over 10% in 2023 to today’s figure of…
November 4, 2024The data is unequivocal: Asia and Oceania's influence on global crypto adoption has reached new heights. According to Chainalysis's 2024…
October 21, 2024In the ever-evolving world of crypto where trust and credibility are currency, navigating the media landscape can be as challenging…