May 8, 2025When we decided it was time to rebrand YAP Global’s identity, we knew it wasn’t just about changing a logo…
April 28, 2025In this edition of YAP On The Record, we speak with Mahmoud Elhalawany, who writes under the pen name Vince…
April 14, 2025Hello from good old England!As spring arrived in full bloom, the 31-member strong YAP Global team gathered from all over…
March 25, 2025Why is TradFi Suddenly Interested in Crypto? The lines between Traditional Finance (TradFi) and Decentralised Finance (DeFi) are becoming more…
March 11, 2025Introduction In 2013, people began spamming images of a five-year-old Shiba Inu, across internet forums. With comic sans captions and…
February 17, 2025Crypto marketing without AI is like building a house with hay—outdated and ineffective. With 88% of marketers already using AI…
February 6, 2025The United States is reclaiming its position as a global hub for DeFi innovation. Under President Donald Trump’s newly elected…
January 20, 2025When you think of PR crises, you probably think of Kendall Jenner’s infamous Pepsi ad, Facebook’s Cambridge Analytica scandal, or…
January 13, 2025The world of cryptocurrency moves fast. The news cycle is relentless and fresh developments come with every passing day.. For…
January 6, 2025A bull market in the cryptocurrency industry offers crypto projects a much-needed breather. But this period is more than just…
December 16, 2024Effective public relations (PR) can be a game-changer for Web3 projects navigating the fast-paced world of crypto. In an industry…
December 2, 2024The crypto industry is undergoing a profound transformation in public relations, driven by an increasingly competitive landscape. For example, with…