Tranchess : Strengthening Thought Leadership Across APAC

Tranchess aimed to expand its thought leadership in the APAC region, where its dual TradFi/DeFi identity required carefully crafted storytelling to resonate with both sophisticated investors and crypto users.

Secured media features in top-tier outlets

Secured media features in top-tier outlets across Singapore and Hong Kong, boosting brand awareness and elevating the spokesperson’s profile among the region’s investors and Web3 communities.

The Client
Tranchess is a yield-enhancing DeFi asset management protocol that offers structured products tailored to varying risk profiles. The protocol’s innovative tranche system allows users to gain exposure to crypto assets with flexible risk-return options.
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Industry
DeFi asset management

The Opportunity

Tranchess aimed to expand its thought leadership in the APAC region, where its dual TradFi/DeFi identity required carefully crafted storytelling to resonate with both sophisticated investors and crypto users.

Our Approach

We positioned Tranchess’s spokesperson as a credible voice in DeFi innovation and structured products, shaping narratives that bridged traditional and decentralised finance. Media engagement focused on regional relevance, clarity, and product credibility.

The Impact

Secured media features in top-tier outlets across Singapore and Hong Kong, boosting brand awareness and elevating the spokesperson’s profile among the region’s investors and Web3 communities.


Media Wins

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