You’ve built something amazing. A brilliant product, a passionate team, and a story that could make a difference. But in the crazy world of crypto, how do you stand out? How do you get the media to see your true potential? That’s where you’ll need a strategic PR approach.
Where to Start with Crypto PR
Getting media attention is about more than having a great project. Think of it like finding your niche in the wild world of crypto – you’ve got to figure out where your project fits in the bigger conversation.
Here’s where you start:
- Engage: Journalists are hungry for stories that tap into current crypto narratives. Monitor industry news, stay updated via X, identify trends, and show how your project innovates within that trend. An example of this is how Ethereum Name Service wrote an op-ed that touches on the trending AI narrative and how ENS names are critical to distinguish real people from code.
- Education: Many people, including journalists, are still wrapping their heads around Web3. Be the bridge. Explain your project’s ‘why’ clearly and share how it makes a difference. Check out Neutron’s definition of Integrated Application on CoinMarketCap’s Alexandria.
- Elevate: Become a recognized voice in your niche by sharing insights, engaging in debates, and offering your unique perspective. This elevates your profile and positions you as a go-to expert for journalists. Here’s how Paul Frambot, the Co-founder and CEO of Morpho Labs establishes himself and Morpho as DeFi lending experts in this Coindesk podcast.
Building Trust and Legitimacy
Crypto’s a loud space, and it can be tough to cut through the chaos. The key to making an impact? A PR strategy that helps you connect with people and demonstrates your long-term vision.
- Put a Face to Your Project: Crypto is powered by people. Make yourself and your project more relatable to people by showcasing your team’s story—their passion, motivations, and the real-world problems you’re solving. Instead of only sharing about what product you’ll launch, share how those products can add value to users. Celo’s announcement of USDC on their network, reducing network costs for regions where high transaction fees are a barrier to entry, is a great example of this approach.
- Strategic Partnerships = Legitmacy Boost: Collaborating with established players strengthens your reputation. Highlight these partnerships prominently in your PR efforts. Here’s Ethereum Name Service on CoinDeskTv discussing their partnership with GoDaddy.
- Transparency: Reputation management is vital in crypto. Be proactive in your communication and showcase transparency. Share product updates, challenges, and roadmaps with your followers. A narrative of integrity and long-term commitment is what ultimately wins trust.
Choosing the Right PR Partner
Crypto moves fast, and as a ‘buidler’, all your focus might be on your project.
That’s where a dedicated PR team can bring value to you. A PR team can do the heavy lifting, help you with media outreach, and position your project strategically.
Here’s what to look for in a partner:
- They should understand the industry’s nuances, current trends, and relevant media outlets. This is key to crafting pitches that resonate with journalists.
- They should be able to adapt your story and messaging to effectively reach diverse audiences.
- They should have established media relationships.
If you’re ready to cut through the hype and build a project that gets noticed for the right reasons, give us a call to explore how a tailored PR plan can propel you forward.
Key Takeaways
- Engage with current trends to make your story relevant.
- Educate journalists and the public to build an understanding of your project.
- Elevate your profile as an expert to gain media attention.
- Build trust through a human-centered approach, strategic partnerships, and transparent communication.
- Choose a PR partner with deep crypto expertise, global reach, and ethical practices.
