Ibrahim is an Account Executive at YAP Global based in London, where he works with clients across DeFi, Web3 infrastructure, and emerging crypto ecosystems.
He holds a BA in Digital Culture from King’s College London and a Master’s in Media and Communications from City, University of London. A personal investment in Ethereum marked the start of his crypto journey, drawing him into the world of decentralisation and digital ownership.
Before joining YAP Global, he gained experience across social media, PR, and marketing, working with organisations including The Health Foundation and Media House. These roles helped him develop a strong foundation in digital storytelling and audience engagement—skills he now applies to craft narratives that bring Web3 projects closer to the mainstream. Passionate about tech, culture, and innovation, he is especially drawn to projects that aim to make crypto more accessible and impactful in people’s everyday lives.