Wenwei is an Account Executive at YAP Global, where she leverages her PR expertise to bridge the gap between innovative crypto developments and diverse audiences. Her dedication to creating compelling and timely narratives ensures that both seasoned professionals and newcomers to the industry stay informed and engaged.
Before joining the APAC team, Wenwei honed her skills in PR and marketing with Klareco Communications and Shopee PR, including her successful campaign project during her final year in Communication Studies. These experiences have given her a comprehensive understanding of the strategic communication pillars essential for effective storytelling.
Wenwei's interest in crypto began in 2022, sparking a journey of exploration into blockchain technology's potential across various mainstream industries. Her proficiency in market research and content strategy continues to drive her passion for uncovering and sharing the transformative impact of these technologies.