Jessica is an Account Executive at YAP Global, where she demystifies groundbreaking developments in the crypto industry for seasoned professionals and mainstream audiences alike. She is passionate about crafting narratives that are concise, timely, and resonating.

Prior to joining the APAC team, Jessica has worked in both PR and marketing for institutions such as Esplanade - Theatres on the Bay and the Embassy of France in Singapore. These experiences equipped her with a robust understanding of how each strategic communication pillar contributes to an effective brand campaign.

Jessica’s interest in crypto took root in 2021, when she penned an introductory article about NFTs as it was making waves in the fine art industry. Since then, she has been exploring the growing application of blockchain technology in other mainstream industries.