Chris is an Associate Director, Head of PR and Communications at YAP Global driving teams and creating stories and narratives to build reputations for clients.

With over 10 years experience in consumer PR and marketing developing and delivering strategies for global brands such as BMW, Samsung, Panasonic and more Chris made the jump into Web3 to increase widespread awareness and support mainstream adoption.

The ever-changing nature of the crypto industry excites him and he is most intrigued by how blockchain technology will be utilised by brands in the future and real life use cases.